Communication Management & Marketing
Applied research connecting modern marketing strategy, communication planning, and measurable business outcomes.
Academic & research
Research-driven, grounded in current thinking.
A recent master’s in communication management and marketing keeps my approach rooted in current research and modern tools — not a playbook from a decade ago. Here’s a look at the academic work behind the practice.
Small Business Growth & Technology Adoption
Exploring how small businesses adopt technology and AI to remain competitive, independent, and sustainable.
Marketing & Communication Strategy
Frameworks for research-driven, AI-informed marketing that translate into real-world execution.
Papers & downloads
Read the work
Published papers and project documents appear here as they’re added.